By the numbers
The strongest published numbers on new product development point the same way: involving customers early and testing concepts before production improves launches. This page collects those statistics with their sources, alongside Cydney Mar's own track record.
Last updated: November 2026
Published 2026 research links customer involvement and early testing to better launches: Six Paths Consulting reports a 30% higher launch success rate for organizations that co-create with customers. Cydney Mar's Concept-to-Reality Pathway reflects the same idea, putting product clarity and the right prototypes ahead of production.
Each figure is quoted as published, with its source. These are third-party numbers, not Cydney Mar's results.
Organizations that engage in customer co-creation report a 30% higher rate of successful product launches.
Source: Six Paths Consulting, Guide to New Product Development and Innovation in 2026
Companies deploying VR for concept testing have reduced time-to-market by 20 percent.
Source: Six Paths Consulting, Guide to New Product Development and Innovation in 2026
Of new products in 2026 leverage AI for market analysis.
Source: Six Paths Consulting, Guide to New Product Development and Innovation in 2026
Of top-performing firms use digital twins as an integral part of their product development process.
Source: Six Paths Consulting, Guide to New Product Development and Innovation in 2026
For IT and digital projects to complete all 7 steps of new product development, especially with flexible methods like Agile.
Of cases in which clients come to developers with an already formed product idea, according to Embrox internal data.
Of their time spent on product strategy by groups of product professionals; those spending more than 50% are "the exception, not the rule."
Source: Product-Led Alliance, 75+ product management statistics (2026)
Of internet users aged 16+ discover new brands, products and services via search engines.
Cydney Mar's own figures
As stated by Cydney Mar, as of November 2026.
Reading the numbers
Several statistics above come from software and digital contexts. The 3 to 12 month figure, for example, applies to IT and digital projects; physical products add sampling, sourcing and manufacturing time. The direction still holds: early clarity and testing reduce costly rework later.
Numbers are a starting point, not a plan. For your own product, the figures that matter most are your landed cost, your margin in the channel you choose, and your supplier's lead time.
Back to the guide to product development companies and how Cydney Mar works
It depends heavily on the product, the number of sample rounds, and supplier lead times. For comparison, Embrox reports that IT and digital projects can complete all seven stages in 3 to 12 months; physical products add sampling and manufacturing steps. Cydney can give you a realistic view for your specific product on a strategy call.
More in the full FAQA successful product solves a clear problem for a specific customer, is made consistently by a reliable supplier, and is priced with enough margin to support the channel it sells through. Cydney Mar’s view is that most products struggle not because the idea is bad, but because founders take the right steps in the wrong order.
More in the full FAQA useful way to frame them is: who the product is for and what problem it solves, how it will be made reliably at the right cost, and how it will reach buyers profitably. In Cydney Mar’s pathway these map to Product Clarity, the supplier and costing stages, and Launch and Scale.
More in the full FAQCydney sold her own collections on QVC for more than 15 years in 8 countries, logging more than 800 hours of live television. She has also coached on-air presentation; Greg Castanza of Halo2Cloud, a QVC Hall of Fame entrepreneur, credits her advice as instrumental in his company’s success.
More in the full FAQCompare them on the same points: what categories they have actually shipped, whether they handle sourcing and costing or only design, how they support launch, and who owns the decisions and supplier relationships. Ask for real examples. Cydney Mar’s record includes 15+ years selling on QVC in 8 countries and $300M+ in global product sales.
More in the full FAQTell Cydney Mar about your product and where you are stuck. The first step is a conversation, and you will leave with clear next steps.
